GoodWolf was founded after years of searching for fun, unique and durable accessories for my beloved Doberman, Strider. After buying, trying, and utterly destroying every cute cotton, leather and nylon collar I could find, I decided it was time to create something that could stand up to even our wildest adventures, water, mud, and stink included!
When creating this brand, I has three goals in mind. Functional, fashionable, and financially accessible. Function, because every dog needs gear that can safely stand up to whatever adventure they can find. Fashionable, because we shouldn't have to sacrifice practicality for style! I wanted to create pieces that didn't feel boring or utilitarian, and that reflected the personality of each dog. And finally, financially accessible. Like most dog owners, I LOVE shopping for dog stuff, and I dress my dogs better than myself! It's so much fun to change up their style, but it sure gets expensive quickly. My aim was to create a line that was worth every penny of your investment, one that will stand up to years of wear and tear and still look brand new.
GoodWolf truly is a labor of love for me, and I couldn't be more grateful for the love and support I've found here amongst fellow dog lovers!